What does history say about reducing marketing dollars in a downturn?

When a recession, downturn or as we are currently experiencing now, a crisis of global proportion known as COVID-19 take place, businesses look to their budget to start saving money.  Clients and consumers aren’t spending so that means we must find a way to stay out of the red. Our thinking then becomes, our clients and consumers aren’t buying and consumers aren’t buying so let’s cut our advertising expenses.

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